Your list is a lifeline in many ways. It’s a way to reach out to new potential customers as well as stay in touch with the customers you have now and making sure they continue to be your customers. Just having a list of
names and contact information isn’t what creating a list is about. It’s about growing a list of potential customers. This requires a bit of creativity and work on your part. You not only have to reach out to people, but you have to reach out to the RIGHT people.
Build Your Network
If you were asked what a social network was, you’d immediately think of
Facebook or Twitter. You’d know that a social network was a way of
reaching out to friends. You build your list of friends over time. Networking
works the same for businesses. Over time, you develop new contacts and
customers. As the list grows, so does your business.